Hotel Home Stays
~21 properties · West Palm Beach
How a hospitality-first operator turned a stalled website into a durable direct channel and migrated repeat guests off OTAs.
hostFront
hostMail
hostDistro
$1.1M
direct revenue · 166 bookings
THE DIRECT SHIFT — OPERATOR STORIES
The Direct Shift
The Direct Shift documents how vacation rental operators are building direct booking channels. Each profile tells an operator's story — their business, their challenges, their results.
600+ properties$3.7M in direct booking revenue2,405 direct bookings
Smoky Mountain Vacation Cabins
32 properties · Tennessee
A lean 32-property operator with a huge audience but no way to convert it — until the infrastructure caught up.
hostFront
hostMail
2.4% → 15.7%
online direct share of revenue
Amy Fine House
~40 properties · Dallas
An operator whose first direct booking attempt stalled at 5% — and why the second attempt tripled it.
hostFront
hostMail
hostDistro
5% → 15%
direct share of revenue in 3–4 months
Building a direct booking channel?
We document how vacation rental operators are taking ownership of their guest relationships. If you’re making the shift, we’d like to hear your story.
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