The Direct Shift documents how vacation rental operators are building direct booking channels. Each profile tells an operator's story: their business, their challenges, their results.
How a hospitality-first operator turned a stalled website into a durable direct channel and migrated repeat guests off OTAs.
A lean 32-property operator with a huge audience but no way to convert it, until the infrastructure caught up.
An operator whose first direct booking attempt stalled at 5%, and why the second attempt tripled it.
We document how vacation rental operators are taking ownership of their guest relationships. If you’re making the shift, we’d like to hear your story.
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