Our Research
hostAI publishes original research on direct booking economics.
Research Report
The State of STR Direct Booking Readiness 2026
hostAI Research audited 1,939 short-term rental operator websites, randomly sampled from a database of approximately 15,000 operator domains, against a defined standard of direct booking readiness. Eleven sites (0.6%) met the threshold; none reached the Strong band. Full methodology, limitations, and aggregate data included.
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Research Report
The Direct-Fit Profile: What Predicts Direct Bookings in Short-Term Rentals
We analyzed 350,000+ bookings across 5,500 short-term rental listings to test what actually predicts direct booking capture. Most assumed drivers did not survive testing. Review depth did.
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Research Report
The Repeat Guest Problem: Why STR Operators Pay OTAs to Re-Acquire Guests
Analysis of 230,000+ bookings reveals 77% of repeat guest revenue leaks to OTAs — and what top performers do differently to capture loyalty they already earned.
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