Case Study
Luxury Vacation Rentals: transforming direct bookings with hostAI
A luxury vacation rental management company partnered with hostAI to dramatically increase their direct bookings. In just 3 months, they saw direct bookings surge to 55% of their total revenue.
+55%
increase in direct bookings in 2 months
Products used
Company
30 properties
United States
Challenge
As a newly launched property manager in the short-term rental (STR) space, the company excelled in providing 5-star service but struggled to achieve their desired direct booking share. The founder, a successful repeat entrepreneur, aimed to replicate their previous venture's success of over 50% direct bookings.
Approach
hostAI implemented a comprehensive strategy:
- Rapid Website Deployment: Launched a high-converting hostFront website in just 5 business days
- AI-Powered Lead Capture: Implemented an innovative negotiation agent to capture high-intent leads and convert them with bespoke pricing
- Strategic Ad Campaigns: Executed targeted campaigns to:
- Defend against OTAs bidding on the Client’s brand
- Enhance presence for long-tail search terms
- Employ proprietary techniques for maximum visibility
Results
The impact was swift and significant:
- Direct Booking Growth:
- Dec 2023: 23% of total revenue
- Jun 2024: 55% of total revenue
- Channel Mix Transformation: Direct bookings became the leading channel within 3 months of implementation.
- Rapid ROI: Achieved desired results in just 3 months, surpassing initial expectations.
Conclusion
hostAI's tailored approach empowers STR brands to significantly boost direct bookings. Our comprehensive support and cutting-edge AI technology ensure your success in the competitive STR market.
“Working with hostAI has been seamless. I had my doubts, but they exceeded my expectations and their promises. This is a fantastic company and the ability of AI continues to blow me away. So glad I found them!”