Case Study
Sojourn doubles direct bookings with hostAI
+100%
Challenge
Sojourn overseas more than 400 unique properties. They have a very robust 3rd party distribution program, utilizing 15 online travel agencies like Airbnb. Their direct distribution was not meeting their leadership’s expectations, contributing only about 6% of their total booking value. While intermediaries helped drive bookings, platform fees cut into their revenue margins. Direct distribution was a strategic priority but executing against it was prohibitively complex.
Approach
hostAI implemented a comprehensive, AI-driven approach:
- Portfolio Analysis: Conducted an AI-powered assessment to identify unique selling points
- Search Engine Optimization: Prioritized ideal positioning on search engines
- Conversion Optimization: Generated tailored booking flows for each campaign
- Collaborative Iteration: Worked closely with the client to refine and improve strategies
Results
The client's primary goal was to connect guests to their portfolio properties while maximizing revenue potential. hostAI delivered impressive results, helping to double direct booking production in just two quarters. This significant improvement increased the share of direct revenue from 6% to 12%, demonstrating a substantial shift in the client's distribution mix.
By achieving these results within six months, Sojourn was able to rapidly reduce their dependence on intermediaries, leading to improved profitability. Additionally, the increased direct bookings enhanced the client's ability to engage directly with guests, fostering stronger relationships and improving guest satisfaction.
Conclusion
This case study highlights how hostAI's AI-powered products can rapidly transform a property manager's direct booking performance. By addressing specific challenges with tailored tools like hostDistro, hostAI helped increase direct bookings, reduce platform dependency, and strengthen brand presence - all within six months.
For STR brands seeking to boost profitability and guest relationships, hostAI offers a comprehensive, efficient solution. Whether managing a small portfolio or a large one, hostAI provides the strategies and support needed to thrive in the competitive landscape of short-term rentals.