Renjoy Boost Direct Booking Contribution by 84% with hostAI

Background

The property manager, a leading regional player in Colorado, managed a diverse portfolio of 150 properties. Despite their strong market position, they struggled with low direct bookings and high reliance on third-party platforms.

Challenge

The property manager grappled with a complex set of challenges that hindered their direct bookings growth. Their direct website bookings was below 3% of total bookings generated, forcing a heavy reliance on third-party platforms like Airbnb and VRBO. Their marketing efforts were primarily focused on property owners, leaving little time for consumer-oriented marketing initiatives. Despite being a leading regional player well-recognized by property owners, they had yet to build a strong consumer brand presence in the competitive short term rental market.

Approach

hostAI implemented a comprehensive strategy to address these challenges:

1. Website Overhaul with hostFront: Revamped the client's consumer-facing web presence to improve user experience and increase conversion rates
2. Customized Ad Campaigns with hostDistro: Set up targeted ad campaigns focusing on high-converting keywords and geographic targeting to attract the right audience
3. Content Strategy: Developed a blog content strategy with monthly posts to increase the brand's topical authority and improve search engine presence
4. Advanced Analytics: Provided detailed analytics and performance reports, offering insights into user behavior, booking trends, and campaign effectiveness.

Results

Within just six months of implementing hostFront, the STR brand witnessed a remarkable transformation in their booking landscape. Direct booking revenue contribution grew by 84% to reach nearly 6%. The comprehensive strategy not only boosted their bottom line but also enhanced their brand visibility. The property manager was also able to establish a stronger, more direct relationship with their guests, setting the stage for sustainable, long-term growth in the competitive vacation rental market.

Conclusion

By partnering with hostAI, short-term property managers can significantly enhance their direct booking strategy and effectively convert guests. Our AI-powered platform is designed to reduce distribution costs, maximize revenue, and provide comprehensive analytics for clear performance insights.